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Women Mean Business

Governments and private sector players are catching on to what we’ve always known—women are good for business and good for the economy. Women hold roughly 30 percent of private wealth globally and nearly two-thirds (62 percent) of women express strong interest in learning more about finances and retirement planning, according to an Allianz study.

The increasing recognition of what we women can bring to the party is clear. Women have an ability to juggle complexity and see a holistic perspective. We focus on long-term thinking  when it comes to making decisions. We deliver a better customer service and better public image for a company due to our higher worker engagement and better morale.

Studies show that companies with women in leadership positions are healthier on every level, and can bring out the best for everyone. McKinsey estimates that women working at their full potential could add up to $ 53.3 trillion to annual global GDP by 2025. Smart companies have figured out that women deserve a raise nor because just because it’s fair, but also because women bring qualities that make companies more innovative and show higher stockholder returns.

During rounds of research for Mind the Gap, we interviewed many women. We discovered that:

Women are financial decision makers.

Women are taking an increasingly active role in determining how their families save, spend and plan for the future. We are working and earning much more than ever before. In addition, because women tend to live average five years longer in Germany, they have a better than average chance of inheriting assets or a business at some point.

Women are more loyal and profitable clients.

We are an important source for referrals and stay for long periods with people we trust. Moreover, women have equal (or even better) credit scores than men and are more likely to receive high-cost loans.

Women have higher grades than men.

More women graduate college and have a Master’s degree. Constant learning and improving of professional qualifications leads to higher innovations and better results for a company.

Long-term thinking about women’s careers and improving our financial health boosts security for women, their families and society as a whole. We can increase women’s access to relevant financial information, products and services that can empower them to better manage daily finances, weather emergencies and other unexpected expenses like medical payments, and meet long-term financial goals.

A fairly paid woman with access to information and education is unstoppable.

 

 

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The Gender Wealth Gap

 

Wealth: The Missing Piece of the Gender Gap Puzzle

Awareness of the gap between men and women’s experience of the world and its opportunities has perhaps never been greater—from the #MeToo movement and its ongoing ripples of reform, to a swathe of schemes that address income inequality. But what about wealth inequality? Though it gets little attention, the gender wealth gap is an important piece of the puzzle.

The gender gap may be closing, but progress is painfully slow. Huge leaps in the numbers of women in education and employment have not been proportionally represented in the overall difference between men and women’s income. In Germany, women earn on average 21 percent less than men, and are are underrepresented in top jobs across almost all sectors.

Focusing on wealth can help see the picture more clearly, and explain why the gender gap remains so great.

What is wealth and why is it important to the gender gap?

Wealth, by definition, is the difference between an individual’s assets and liabilities. It is also the ability to pay for higher education or an emergency expense, the freedom to buy a home or save for retirement. In short, wealth is security and financial freedom.

“The wealth gap is a much more meaningful gap both in terms of overall economic stability and how well women are able to provide for their own future and their family’s future,” said Mariko Chang, a former sociology professor at Harvard University and author of Shortchanged: Why Women Have Less Wealth and What Can Be Done About It.

Why is there a gender wealth gap?

Women generally earn less, and are more likely to take up part-time work or have career breaks to care for family and do domestic labour. This means that, compared to men, women have less money to invest in the first place—and, due to the long-term nature of those disadvantages, the deficit is compounded over time. What’s more, women have a longer average lifespan and lower incomes in retirement, so must rely even more heavily on savings and investment than men do. When you add it up, it’s not surprising (though still shocking) to learn that 30 percent of women in the EU live in poverty after retirement.

Women make different investment decisions to men.

We live in a man’s world. The entire banking system was built by men, and as such, it remains a place that’s much more weighted towards the lifestyles, priorities and worldviews of the male half of the population. A UBS survey revealed that only one in five women in the US say they are confident about their financial knowledge, and many feel their wealth managers do not understand them or their needs (and they would be right—just 2 percent of wealth managers see women as an audience with specific requirements).

Research suggests that differences in gender perceptions have a real effect on investment decisions. For example, according to a UBS report, “women have a tendency to perceive wealth more as a source of security, rather than an opportunity, and therefore place more value in leaving a legacy to their loved ones.” Studies also show that women are more risk aversebut also that they more disciplined, prefering to invest in companies with a meaningful mission.

How can we close the gender wealth gap?

We can work on income parity, and making the workplace a more just environment for primary caregivers and part-time employees. But there’s something else we can do, right now, to address the gender wealth gap and its implications: Personalised financial advice that’s tailored to women’s lifestyles, concerns and objectives. By investing in strategies that promote asset building, increase financial stability, and help women build a solid financial base for themselves and their families, we can lay the groundwork for true equality.    

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Why Mind the Gap?

Ladies, money is power and it’s time to take a place at the table!!

That’s where Mind the Gap comes in. We organise events, produce digital series & podcasts to answer all your financial questions.

Mind the Gap Team will show you how to smart invest, ask for a raise, save for retirement and manage your professional career. We will also shatter 4 myths surrounding women and money, such as:

Myth 1: Money is a men’s issue.

WRONG! Mind the Gap talks about money! Our talented community talks about money as well. We are here to show you that money is sexy and you don’t need to finish financial studies to achieve financial freedom.

Myth 2: Women are not good investors. We would not say that.

Women are largely responsible for the managing of their family’s day-to-day finances and are more likely to make financial decisions that will affect the future of their families. The ability of women to stay the course and not react to or try to beat markets is one of the reasons the portfolios of women generate higher returns than those of men. Moreover, women shift to a long-term focus, save more up front and assume less risk, such as not loading up entirely on equities.

We – Women – want to understand what we are doing so that we can feel confident about our decisions around our investments. Men on the other hand focus more on how much money they can make based on their investments.

Myth 3: You need to devote hours to investment analysis and learning.

Take yourself out of your comfort zone and learn about investments; trust yourself, you will make good decisions. The more educated you are about money and investments, the better the money decisions you will make. Own your role as the household’s money manager and work with a financial adviser to plan for your family’s future.

Myth 4: If you’re saving there’s no need to invest.

Not true.

There is a big difference between saving and investing. And there’s nothing wrong with saving  – but it is not enough. Simply put, it’s highly unlikely you’ll achieve financial freedom or meet your life goals with just a savings account. Why? Because women in most developed countries receive lower retirement pensions than men. In the EU, women on average receive 39% less than men.

But if we can encourage more women to consider investing as a long-term alternative to cash savings, this could have a significant impact on reducing the investment gap, while providing a boost to the wealth generation of women, their families and the country at large.

Are you with us?